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hair care
EGOLINE is Alter Ego Italy's sustainable, high-performance hair care range designed to celebrate all hair types. Inspired by nature and science, it addresses scalp, length, and color needs with ScalpEgo, CureEgo, and ChromEgo. Experience salon-quality results at home for vibrant, healthy, and manageable hair.
GROOMING FOR MEN, the exclusive line of products designed to fulfill all the needs of the MALE GROOMING RITUAL. Collection MEN (Care & Styling) and BEARD, 2 specific areas to guarantee well-groomed looks and styles each and everyday; formulated with active ingredients that tackle common problems in order to offer specific solutions: restore strength and vigor to the hair structure, refresh and cleanse the scalp and add texture and definition during styling.
HASTY TOO is a new vision of styling inspired by fashion to interpret all hairstyles. It is designed to satisfy every styling need and to create a palette of unique & appealing textures. Light and easy to use, HASTY TOO is enveloped in a sensual fragrance profile.
EGOLINE is Alter Ego Italy's sustainable, high-performance hair care range designed to celebrate all hair types. Inspired by nature and science, it addresses scalp, length, and color needs with ScalpEgo, CureEgo, and ChromEgo. Experience salon-quality results at home for vibrant, healthy, and manageable hair.
PASSION MASK is a nourishing colouring treatment. Designed as a deep conditioner with a double effect that nourishes and intensifies color, this illuminating treatment provides extraordinary shine and revives cosmetically coloured and natural hair. This ammonia and peroxide-free formula acts as a direct colorant for in-salon and at home use. With 16 intermixable nuances, your options are only limited by your imagination.
The URBAN PROOF EXERIENCE COLLECTION is a detoxifying and anti-pollution ritual for long lasting, protected and clean hair and body. This range is formulated with URBAN SHIELD TECHNOLOGY and is made up of 3 exclusive products rich in active ingredients that work together in perfect harmony to offer maximum protection from the urban environment.
Nature meets innovation generating a new ritual which emphasizes the kind soul of Alter Ego Italy. The SHE in SHEWONDER is referring to you: the user; WONDER is referring to the amazing and disruptive result achieved with this innovative treatment.
colour
BLONDEGO opens new frontiers in the world of hair lightening. Give free rein to your imagination and discover the endless shades of the PERFET BLONDE. Formulated with the PRO-LIGHT SYSTEM, this exclusive 2-in-1 system combines the bleaching power of lightening powders with conditioning properties.
EGOBOND regenerates and enhances the cosmetic beauty and condition of all hair structures. Instantly visible results guarantee guest satisfaction. The KERAVIS BOND TECHNOLOGY that is unique to EGOBOND is a multifaceted amino acid protein based complex that restores strength, brilliance and hydration during all technical services.
FAST COLOR 10 is a revolutionary hair coloring system inspired by speed and efficiency to deliver vibrant results in record time. It is designed to offer quick and effective color application and to create rich, long-lasting hues in just 10 minutes.
JUST COLOR is Alter Ego Italy’s offering for professional direct coloring services based on the latest generation of pure pigments suspended in a gel formula. Its formula, with ready-to-use pure direct pigments, enriches both the cosmetic and natural colour of hair.
MY COLOR is a professional, high-performance permanent color that is ultra gentle, ammonia-free, PPD-free that offers 100% grey coverage. This hydrating and anti-oxidizing timeless formula offers anti-aging effects and is formulated with hydrating hyaluronic acid, caviar rich in hygroscopic water retaining substances, and French rose with potent anti-free radical properties.
The new universal perming system formulated with amino acids and cysteine. PLASMANTE‘s innovative and balanced formula is perfect for creating volume, hold and waves on all hair types (natural, colored and treated) and does not modify the tone of cosmetically colored hair.
TECHNOFRUIT COLOR empowers professional colorists with proven high performance results to increase the success of in-salon services. The KERATIN DELIVERY SYSTEM TECHNOLOGY rebuilds and strengthens the inner hair structure by transporting micro-color pigments, precious regenerating ingredients and restructuring proteins into the cortex.
TOOLS & ACCESSORIES is a comprehensive collection inspired by professional styling needs to elevate every hairdressing service. It is designed to offer precision and versatility in styling and to create a range of salon-quality results.
Other products from Alter Ego Italy
Two souls, one passion: beauty
The story of Alter Ego Italy is the story of a family, a passion and an all-Italian mission, made up of love for details, important raw materials and high quality standards since 1988.
In Alter Ego Italy we bring together two important choices for the professional salon: effectiveness and kindness, performance and sustainability. A vision that meets the needs of the contemporary adult woman, who wants to be beautiful and sophisticated, but at the same time feels the urgency of a greener life.
We are moving in an increasingly sustainable research direction, where the aspiration to beauty becomes inseparable from attention to the environment and people.
This is why we develop highly performing products and technologies to enhance our beauty, but at the same time kind with the environment and human beings.
BEAUTY & KINDNESS
FOR US, BEAUTY MEANS:
Effectiveness of the products. Our products are designed one by one to offer flawless results, respecting the hair and skin.
Beware of trends. Constant research and study of international trends are the key principles that inspire the Alter Ego Italy Collections every year.
Creativity. We help our hairdressers to add their precious creative contribution in every work they perform, offering high-performance and innovative products, able to achieve excellent results by supporting everyone's creative style.
Personality. Our fashion proposals and the range of Alter Ego Italy colors collect a wide range of possibilities, to allow every woman to recognize herself and get in touch with her best part.
FOR US, KINDNESS MEANS:
Create products that respect the environment. For all our treatment products, we are looking for technologies that reduce the consumption of water during rinsing. All our packages are made of recycled plastic and FSC certified paper.
Sustainability as a starting point. Increasingly high standards: 90% natural ingredients in formula, 80% biodegradable ingredients.
